What Is Email Marketing? Why Should You Do Email Marketing?
What Is Email Marketing? Why Should You Do Email Marketing?
What is email marketing and why is it important?
Email marketing is a digital marketing technique used to promote products or services by sending emails to a large number of people simultaneously. It is widely popular in developed countries, though it is still growing in our country. Just as we check Facebook notifications every morning, people in developed nations regularly check their emails at the start of the day.
Email marketing is a powerful and essential part of digital marketing. In 2020, approximately 3.9 billion people worldwide used email, making it one of the most effective communication channels available today.
Email marketing is a powerful and essential part of digital marketing. In 2020, approximately 3.9 billion people worldwide used email, making it one of the most effective communication channels available today.
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Why Should You Do Email Marketing?
Email marketing delivers impressive results compared to many other marketing methods:
In 2019, an average of 29.3 billion emails were sent and received every day.
Medium-sized businesses use email marketing 80% of the time to retain customers.
Welcome emails have an open rate of nearly 80%.
Remarketing through email can achieve a success rate of up to 69%.
What is the 3 email rule?
Why Should You Do Email Marketing?
Email marketing delivers impressive results compared to many other marketing methods:
In 2019, an average of 29.3 billion emails were sent and received every day.
Medium-sized businesses use email marketing 80% of the time to retain customers.
Welcome emails have an open rate of nearly 80%.
Remarketing through email can achieve a success rate of up to 69%.
What is the 3 email rule?
The cost of running an effective email campaign is much lower than other marketing methods, even lower than Facebook advertising.
There are no advertising fees, printing costs, or media placement expenses.
Your email list consists of users who have subscribed to your website or target customers whose emails you have collected.
Since emails are sent to targeted audiences, the likelihood of sales is much higher.
Attractive email templates increase sales, strengthen brand value, and drive significant traffic to your website.
Email campaigns allow personalization, such as addressing recipients by name.
What are the 4 P's of email marketing?
Email marketing is one of the most effective ways to maintain regular communication with customers.
Among all digital marketing methods, email marketing is one of the easiest, fastest, and most time-efficient.
How Email Marketing Can Promote Your Business
Email marketing can be used for multiple business purposes, including:
Product or service sales: Promote and sell your products or services.
Updates: Inform customers about new products, features, or company updates.
Events and festivals: Offer special deals during occasions such as Eid, fairs, exhibitions, or special campaigns.
Order confirmation: Send confirmation emails after purchases or bookings.
Thank-you messages: Thank users for subscribing or using your services.
Remarketing: Re-engage customers who have shown interest in your products or services before.
What are the 4 stages of email marketing?
You cannot run large-scale email campaigns using personal email accounts such as Gmail, Yahoo, or Microsoft Outlook. These free services have strict sending limits, and sending thousands of emails may result in account suspension.
You must use a business email address, for example:
Personal email: abcd@gmail.com
Business email: info@myfirm.com
For professional email marketing, a business email is mandatory.
How to Send Marketing Emails to Thousands of Customers
Several professional platforms provide email marketing services. Popular tools include:
Mailchimp
Campaign Monitor
Email Brain
Stream Send
Mad Mimi
Benchmark Email
GetResponse
Constant Contact
Boomerang
Graphic Mail
Collecting email addresses is one of the most important steps in email marketing. The more quality email addresses you gather, the greater your chances of generating sales.
Effective ways to collect emails include:
Adding a subscription form to your website and getting permission to send emails.
Organizing contests where users submit their email addresses.
Collecting professional email addresses from platforms like LinkedIn or Yelp.
Using Google searches to find business email addresses.
Collecting emails from online directories.
What are the 5 C's of email?
Since emails are sent to thousands of users at once, they must look professional and engaging:
Design attractive email templates using drag-and-drop tools (many free templates are available).
Clearly define your message and content.
Add Call To Action (CTA) buttons such as Buy Now, Shop Now, Learn More, or Download App.
CTA buttons encourage users to take action.
Ensure templates are responsive so they display properly on mobile, tablet, and desktop devices.
Paid responsive email templates are also available on platforms like ThemeForest.
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What is the +1 email trick?
Email delivery is the most critical part of an email campaign. To ensure successful delivery:
Always send emails from a business email address.
Choose reliable email marketing platforms such as Mailchimp, Aweber, GetResponse, or Constant Contact.
Mailchimp allows up to 2,000 contacts and 12,000 emails per month for free.
Avoid spam practices to ensure your emails reach the inbox.
Most other platforms are paid and do not offer free services.
Professional email marketers often use SMTP (Simple Mail Transfer Protocol) servers.
Free servers have many limitations, so using an SMTP server is highly recommended.
Learning email marketing is not possible by reading blogs alone. To gain practical knowledge, watch email marketing tutorials on YouTube and practice regularly. If you have any questions, feel free to comment—we will try to answer them, Insha’Allah.
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